The next day, hop on to LinkedIn, sort through them, and connect with all business owners you met and send a personalized message.
In the beginning, you should have enough time on your hands to head to several of these a week to get some word of mouth on the streets and to get to know local businesses in the area.Ĭollect business cards from every new business owner you meet. To get bookkeeping clients, get started by picking them up at some local networking events:Ĭheck out and then head to their “career & small business” category to find events in your area:
It’s just a matter of finding the events your preferred market hangs out at and heading there with some business cards. To get to know who’s out there, there’s no better way than attending local networking events to collect some business cards. Don’t discount the power of word of mouth.
#BOOKS STARTING A BOOKKEEPING BUSINESS ONLINE PROFESSIONAL#
Your blog page will contain your blog posts while your contact page will provide ways for your website visitors to contact you.ĭon’t forget that your website should also include your social media links to your Facebook business page, Linkedin business page, Instagram business page, Twitter business page, and others.īe prepared to hit the streets to mingle with new business owners to acquire your first few clients and build professional network. Lastly, your blog and contact pages are pretty self-explanatory. Here’s a good example from the Bean Ninjas, an awesome accounting firm with a super cool culture (!) based out of Australia: You may or may not opt to showcase your prices. To do this, set up a pricing table that breaks down your solutions in terms of what’s included. Next, showcases your core offerings that were created in Chapter 2. I think this is a good place to show off your personality. Why you’re capable of handling your target market’s problems.Your about page is a great way to demonstrate: If you’re just starting your own cpa firm, you may not have any, but add some later when you do get them. To get clients, consider adding 3 more things to your home page:ġ) Outline some benefits that small businesses can expect from your solution.Ģ) To get clients, showcase a simple “how it works” process so that visitors know the steps they’ll need to follow to reach the benefits and outcomes that you have listed above.ģ) Add testimonials to give you some social proofing. Here it says, “get started”, but it can say, “book a call” or anything along those lines…Ī clear CTA on your homepage is just one tactic to help turn your website into a tool that converts visitors into potential clients. They also include a big bright button on their home page as their CTA (Call-to-Action) as a tactic to convert visitors into potential clients. The value proposition is clear, simple, and obvious for what they’re promising you which is critical to finding clients. When it comes to your home page, I love having your value proposition hit web visitors right in the face. So the content needs to be quick and easy to digest for a website visitor. Those who want to get clients should know that people don’t read websites, they skim. With a productized service offering, you can smooth out your workload throughout the year to eliminate this from happening. A hectic tax filing season exists because many accounting business don’t have enough money coming in throughout the year, so they have to jam as many tax returns as possible into a short tax season just to bring in additional revenues. This will ensure that you only admit the right small clients into your accounting firm.Ĥ) If you provide tax preparation services, they’re a great way to avoid a crazy tax season. Anything below this service level should be rejected. There are four reasons why I recommend taking the time to set up a productized service at the outset:ġ) It’s easier to get prospective clients by marketing your accounting and bookkeeping services as a complete solution versus marketing it as a commodity (ex: bookkeeping and accounting work).Ģ) Your small business will be far more streamlined if you only sell your core offering, as you can benefit from more standardization.ģ) They’re a great way to determine your baseline service level.
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